Top 5 Beauty Retail Apps on Android in Kenya for Q2 2022

During the second quarter of 2022, the top five beauty retail applications on the Android platform in Kenya exhibited varied performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at how each app fared:

Nykaa - Beauty Shopping App from Nykaa.com saw its weekly downloads fluctuate, peaking at 541 in the week of June 20th. The app experienced a notable increase in weekly active users from 1.7K at the end of March to 2.1K by the end of June, indicating growing user engagement over the quarter.

Cheap Makeup for Women by camil bauer demonstrated a significant rise in weekly downloads, reaching 464 in the week of June 20th. This substantial growth in downloads suggests increasing interest and adoption among users.

Purplle Online Beauty Shopping from Purplle.com showed a varied trend in weekly downloads, with a high of 356 in the week of June 20th. The app's weekly active users also increased from 280 at the end of March to 405 by the end of June, reflecting improved user retention and activity.

Beauty & Makeup Store in USA by AMA Apps Inc. experienced a rise in weekly downloads towards the end of the quarter, peaking at 429 in the week of June 20th. This upward trend highlights growing user interest in the app.

MyGlamm: Shop Makeup & Beauty from The Good Glamm Group saw its weekly downloads peak at 234 in the week of June 20th. The app also showed a steady increase in weekly active users, growing from 223 at the end of March to 468 by the end of June, indicating a strong user base and engagement.

These trends and insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.